DESIGN PROJECTS: - A N I
M A T I O N - / -
L A S H
the Internet Marketing Manager for Crested Butte Mountain
Resort, I had the chance to lead CBMR to be
the FIRST SKI RESORT to utilize HTML E-mail marketing to promote package deals and build
our in-house database. CBMR was also the first resort to send Flash
E-mails, including this promotion movie.
Direct Marketing "Win a Saab" Campaign was a huge success!
animated banners were an effective way to guide my visitors through
the website to "revenue making points" like our online
HTML E-mail program also allowed us to put the hottest prices in
front of the most eyes in the shortest time possible. If we had
a blizzard on the way, we could hit our drive market as soon as
the first flake fell.
Butte was voted the Most Romantic Resort in the West, starting the
Romantic Getaway promo.