of the Month, CBMR September 2000,
Team of the month January 2001, April 2001, October 2001, February
Employee of the Year runner up, 2001
website traffic two seasons in a row: (page views and unique visitors) flattened
cyclical visitor curve to improve booking cycle (vacation reservations).
Search Engine Ranking
to "Top 3" from avg. of 82nd on 10 different sets of keywords.
(AOL NetFind, Excite, Yahoo, Hotbot, Lycos, Google, MSN all
major search engines.)
E-mail Club database from 3,000 to 55,000
dynamic database records with opt-in capability and bulk HTML messaging.
resort's first E-Commerce
(PGP encrypted e-mail) for online pass sales, then daily tickets.
Limited by in-house accounting and ticketing systems
First HTML direct mailing (B2C & B2B) in the Ski Industry
'real-time' online booking
through WorldRes (web booking went from 6% to 37% of total ski season
total Web booking revenue
from $54,000 to $290,000 in one season,
significantly increased ROI on dollars spent on web marketing
CRM Online Personalization
to "one-to-one" target market web visitors.
and created new web pages, interactive forms, databases, site functionality
and constantly fresh content in-house, saving over $200,000.
& created successful e-mail marketing campaigns,
moving from text to HTML and Flash, and targeting purchased lists
for regional promotions. All created in-house.
and reported all Marketing Research
concerning Customer Satisfaction, demographics, and consumer preferences
at the resort. Also worked with National Ski Area Association surveys
and implemented a 3-year "Strategic Online Marketing Plan"
with long- and short-term budgeting and forecasting