This was a tri-fold direct mailing piece that included a plastic
"secret code viewer" (the Goggles) which were held up
to a page on our website to reveal the recipients' special offer.
produced 350K pieces, direct-mailed 270K pieces to a targeted prospect
list, and used the remainder for ski shows and shops.
piece was an excellent tool for increasing web traffic and name
recognition, but was not as successful when counting reservations
*PICTURED: Wendy Fisher, Olympic Womens Extreme Skiing Champion,
Crested Butte Athlete